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Entries for June, 2009

SEO In The Real World

You know you may have a problem when you see something when driving and think “Wow. That’s a good example of search engine optimization.” You are certain that you have a problem when you then take a photo of said location and blog about it.
The photo:

I apologize for the quality of the image. It was [...]

The First Boston-Area Startup Marketing Meetup Group

Last night we held the first Boston-Area Startup Marketing Meetup here at Aprigo’s world headquarters in Waltham. I gave a presentation entitled “Getting Your Startup Noticed Online”. It was mostly tactical and focused on execution and content promotion, with a little bit of strategy sprinkled in.
About one minute in, I noticed a few attendees feverishly [...]

Boston Area Startup Marketing Meetup: Tomorrow, June 16th

All right, here we go. Tomorrow is the first Boston-Area Startup Marketing Meetup, and here are the details:
6:30-7:00- Networking- Come on in, introduce yourself to other startup marketers, trade business cards, etc.7:00-7:25- Getting Your Startup Noticed Online- Nathan Burke (the guy writing this who has now switched to the third person) will give a presentation [...]

MarketingProfs B-to-B Forum Session 3: Website Development & Analytics: Building the Optimal Website That Delivers Business Results

I just missed the keynote address from Steven Johnson on “The New Models of Innovation”, and it sounds like I really missed a good one. I had to run to the car and feed the meter, and decided to just put it in the garage. Dumb move. I should have stuck around, as Johnson is [...]

Marketing Profs B-to-B Forum Session 2: Developing Robust Online Content to Keep Prospects and Customers Engaged

I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]

Marketing Profs B-to-B Forum Session 1: Bringing SEO In-House Without Missing a Beat

All right, here we go. The wireless is working, I’ve got a power strip right next to me, and I’ve consumed about a half gallon of apple juice. Life is most certainly good.
The first session I’m checking out is all about SEO, a topic that has always fascinated me. Here’s the description:
Bringing SEO In-house Without [...]

Marketing Profs B-to-B Forum 2009

Happy Monday.
The good people over at MarketingProfs were kind enough to give yours truly a press pass for the 2009 Marketing Profs Business-to-Business Forum here in Boston. So I’ll be checking out all the sessions today and will be covering them on a few of my blogs: Blogstring.com, MarketingStartups.com, and BtoBSaaS.com.
The sessions I think I’ll [...]

Qajack- The Video Game With Excellent Messaging

Last night I got an email from Adam Martin of Qajack, a newly launched "video game" based on Questions and answers. Think of it as Yahoo Answers meets 12seconds. Something like that.
Here’s what they say it is:

Qajack uses video to play with what you know and what you want to know. It’s deliberately simple, no [...]