Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start?
I’ve been in that situation before, and had [...]
I saw the news today that ImindI, after giving away 1000 invites to their beta on TechCrunch, accidentally deleted all user accounts. Whoops. ImindI’s CEO Adam Lindemann sent out an apology email:
Dear Friends of Imindi,
Yesterday, we were featured on Techcrunch and many of you were kind enough to sign up to the service. Unfortunately, we [...]
I was writing a post for one of my other blogs about Software As A Service (SaaS), when something hit me. Let me back up a little bit so I can explain.
When people write about the advantages of software as a service vs. on-premise, installed software, they generally talk about:
Time to value
No up-front costs
No [...]
I’ve just recently started to read SaaS University, a site dedicated to SaaS business info, and today saw the results of the Softletter 2009 SaaS Marketing Survey. The survey covers the highest to lowest budgeted marketing programs at SaaS companies. Since I am a marketing guy at a SaaS company, these numbers were very interesting [...]
After several false starts, we really are going to have the first Boston-area Startup Marketing Group meeting on June 16th in sunny, historic Waltham MA. And unlike the previous shots at having meetings, we actually have a venue this time! Depending on the turnout we have two options…if there are 25 people coming we can [...]
Sramana Mitra has an article on Forbes.com today predicting that SaaS consolidation is highly likely, and wonders whether that’s a good thing. From the post:
The global recession, which has forced companies to cut operating costs and streamline information technology operations, has been something of a boon for the software-as-a-service sector, with major companies turning to [...]
No, this blog isn’t dead. It was just taking a long nap. Over the last month or so, posts have been minimal as I have been working on the marketing plan and strategy for the b-to-b startup company I’m with now. Though we’re currently in private, invitation-only beta, I’m working on the plan for our [...]
