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Entries Tagged ‘#mpb2b’

MarketingProfs B-to-B Forum Session 3: Website Development & Analytics: Building the Optimal Website That Delivers Business Results

I just missed the keynote address from Steven Johnson on “The New Models of Innovation”, and it sounds like I really missed a good one. I had to run to the car and feed the meter, and decided to just put it in the garage. Dumb move. I should have stuck around, as Johnson is [...]

Marketing Profs B-to-B Forum Session 2: Developing Robust Online Content to Keep Prospects and Customers Engaged

I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]

Marketing Profs B-to-B Forum Session 1: Bringing SEO In-House Without Missing a Beat

All right, here we go. The wireless is working, I’ve got a power strip right next to me, and I’ve consumed about a half gallon of apple juice. Life is most certainly good.
The first session I’m checking out is all about SEO, a topic that has always fascinated me. Here’s the description:
Bringing SEO In-house Without [...]

Marketing Profs B-to-B Forum 2009

Happy Monday.
The good people over at MarketingProfs were kind enough to give yours truly a press pass for the 2009 Marketing Profs Business-to-Business Forum here in Boston. So I’ll be checking out all the sessions today and will be covering them on a few of my blogs: Blogstring.com, MarketingStartups.com, and BtoBSaaS.com.
The sessions I think I’ll [...]