Last night we held the first Boston-Area Startup Marketing Meetup here at Aprigo’s world headquarters in Waltham. I gave a presentation entitled “Getting Your Startup Noticed Online”. It was mostly tactical and focused on execution and content promotion, with a little bit of strategy sprinkled in.
About one minute in, I noticed a few attendees feverishly [...]
Over the last few weeks, I’ve been kicking around the thought of having some kind of event series focused on startup marketing. The idea is to get a bunch of Boston-area tech entrepreneurs together to talk about the challenges they face in getting past all the noise and getting their products/services noticed. I’ve been reaching [...]
Last night I made a quick post on Hacker News, asking the following question:
I am curious: what are your biggest PR/Marketing problems as a startup? Is it getting noticed? Getting coverage? Differentiation? What problems are startups having when it comes to marketing?
Looking through the comments I saw the following:
1 point by vaksel 10 hours ago [...]
After my last post on getting a startup noticed, I started getting emails and comments that were all hinting at one question:
Sure, using these tools might get me some attention or a quick burst of traffic, but how do I make it sustainable?
Well, that’s a great question I pretended to just ask myself.
I think it’s [...]
I love startups. I write about them. I’ve worked at one, and I’m now helping startups get noticed in a crowded space. As a blogger as well as a guy on the inside, I’ve come to understand how important it can be to get coverage in blogs. In covering startups, I’ve come up with a [...]
All new social networks and community-focused services face the same challenge: attracting a loyal user base. Having the latest and greatest facebook+twitter+flickr+whatever is great, but worthless without an active community of users. While there are many different ways to run a user acquisition campaign, this article will focus specifically on using a contest to attract [...]
