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Entries for October, 2008

Using Social Media In Marketing: Goals, Strategies, Tools & Execution

Over the last few days, I’ve had a lot of time to think. Between talking with recruiters, networking, and doing freelance work, I’ve still found a big chunk of time where I’ve been alone with my thoughts. And when that happens, I tend to get ideas for blog posts. This one came to me while [...]

Finding A Job Using Social Media Tools

Well, you know how they tell you to write about what you’re familiar with? Here goes.
So, a couple of days ago, matchmine shut down. All 50ish of us have been working the phones, sending emails, and talking to friends trying to land our next gigs. Here are some of the tactics I’ve been using to [...]

Using Social Media Tools To Promote A User Acquisition Campaign

All new social networks and community-focused services face the same challenge: attracting a loyal user base. Having the latest and greatest facebook+twitter+flickr+whatever is great, but worthless without an active community of users. While there are many different ways to run a user acquisition campaign, this article will focus specifically on using a contest to attract [...]

When is “free” implied?

Yesterday I was in my car listening to the radio when I heard a commercial for life insurance. I’ve probably heard the same commercial 50 times before, but for some reason I actually listened to the words this time. I heard “call now for a no obligation free rate quote.”
What?
Was there ever a time when [...]