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Mike Troiano has a new blog and idea called “Scalable Intimacy“, which describes the potential of social media to create real, measurable value for brands. From his manifesto:
Marketing = Scale + Mediocrity

Let’s face it folks… marketing has become what HR used to be, before somebody figured out we were spending more money on people than [...]

Today I hit a breaking point. One of those rare moments in life when you break out of the autopilot that is every day human experience and stop. Something that you’ve taken for granted suddenly changes in your mind. Your entire construction of reality up to that point is called into question, and you are [...]