Marta Kagan is a bonafide marketing genius. At least that’s what she calls herself. She’s right.
Marta works for Viximo, the Boston-area virtual goods startup, and the company just released an iPhone app called TrueFlirt. Since Marta is tasked with getting folks to buy the app, she came up with what I think is a pretty [...]
I’ve had a lot of conversations about startup monetization lately and have been noticing a trend where services are moving away from simply building a userbase and worrying about revenue later. To survive in the startup world right now, the path to making money has to be clear (especially if you’re trying to raise cash [...]
Over the last few weeks, I’ve been kicking around the thought of having some kind of event series focused on startup marketing. The idea is to get a bunch of Boston-area tech entrepreneurs together to talk about the challenges they face in getting past all the noise and getting their products/services noticed. I’ve been reaching [...]
Lately I’ve been noticing a trend: startups that have offered free membership to their sites are now going pay-only. Even sites that have been built on the “freemium” model (free membership with feature limitations or pay memberships with unlimited use) are ditching the “free” part of their offering. While these startups are blaming the free [...]
Ted Dziuba, the blogger most well known for the awesome Uncov blog has a great post about corporate blogging on his personal blog called "It’s All About The Page Rank Stupid." As always, Ted leads off with a strongly worded opening:
If you’re running an online business and have hired a consultant who tells you that [...]
My article, In A Down Economy Startups Rise From Coworking is now available at MediaBullseye.
Mike Troiano has a new blog and idea called “Scalable Intimacy“, which describes the potential of social media to create real, measurable value for brands. From his manifesto:
Marketing = Scale + Mediocrity
Let’s face it folks… marketing has become what HR used to be, before somebody figured out we were spending more money on people than [...]
I have a confession to make: I’m a blogtalkradio fanboy. Yep. It’s true. Since I started using it, I haven’t shut up about it. When I did a presentation at podcamp Boston last year, blogtalkradio was one of my tips on building an audience for the content you create.
With that confession out of the way, [...]
And the winner of the most convoluted and awkward blog post title of 2009 thus far goes to……….this post.
This morning I was going through a bunch of unread emails, unsubscribing from lists and deleting junk. I then saw an email from a service called Soocial. The email let me know that the service had completed [...]
