A roundup of relevant startup marketing blog posts, news stories, and announcements.
Promotion
17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast – No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it. So what do you do to ensure people actually, you know … show up? Turns out, there’s at least 17 things you can do to get people aware of, excited about, and attending your next webinar. Here’s a guide to making your next webinar a rousing success. (via HubSpot)
6 Steps to Your First 100 Email Subscribers (The Easy Way) If you want to maximize your business’ profit, there’s one thing you need to know: email marketing has a return on investment (ROI) that beats any alternative—by a lot. (via QuickSprout)
53 killer tips to boost your Facebook, Twitter and LinkedIn ads – Mastering Facebook, Twitter and LinkedIn ads can be the key to bringing a massive amount of new leads at low costs. While Google Adwords focus is search driven traffic, advertising on social networks opens a new world of opportunities – new audiences, new ways to reach prospects and amazing segmentation options. The goal of this guide is providing easy to implement hacks which can help you reduce your current advertising costs by 80%. (via Oribi)
Content
How to Do Curated Content RIGHT: A Step-by-Step Guide Almost all content marketers curate content in one way or another. One report found that 82% of marketers curate content. Overall, the best marketers create around 65% of their own content and curate an additional 25%. (via QuickSprout)
Creating an Effective Marketing Email (Infographic) So, how can your marketing email stand out in an already crowded inbox? The first step is with the subject line. Because if you can’t get them to open it, then the actual email message doesn’t matter. After that, there is seemingly an endless list of elements to test. (via KissMetrics)
How to Make Every Piece of Content SEO Friendly SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those “dark arts”? They’ll get your site penalized or delisted. (via Content Marketing Institute)
Follow Through
What to Do with All the Business Cards from Your Last Conference (via HBR)
