No matter how hard you try to write great posts and increase viewership on your startup’s blog, you’re probably not going to get as much traffic as general interest and news blogs. You’re a company with a product, and the masses aren’t constantly refreshing their browsers on your blog in anticipation of yet another post about how awesome you are.
But they are going to sites like Bostinno.com and other sites like it. And if you have an opportunity to write guests posts, it’s a great way to get exposure.
Bostinno has something they call “channels,” where they allow area tech companies to write posts…..as long as they’re not too salesy. I’ve just submitted CloudLock’s first channel post: Finding Porn In Students’ Google Docs or When Customers Teach You New Uses For Your Product.
It’s a true, funny story that doesn’t focus too much on our product, yet it does describe what we do. There are sites like Bostinno wherever you are, and they’re always looking for quality content. Find an interesting way to tell a story that weaves your startup’s main concept, and pitch it.
