I spend a lot of time trying to figure out the best ways to reach the largest number of qualified leads possible in an automated, easy-to-replicate method. But today I got something in the mail that really impressed and surprised me.
Coming back into the office from lunch I saw this envelope:
Definitely handwritten, and from an address unfamiliar to me. Of course, I open it, and here’s what was inside:
If you can’t see what it says, allow me:
Nathan, you’re invited
www.whatisthisfor.com/NathanBurke
This was written on a napkin with a logo for “Crescent Bluffs Hotel & Resort” along with a hotel door key card. You’ve got my attention.
Seconds later, I’m at the web site, which looks an awful lot like a real hotel’s web site. It’s a flash based site that asks you to join someone in the hotel’s restaurant. It then asks what you’d like to eat/drink before revealing to you that it’s not actually something from a hotel after all. Instead, it’s from an interactive marketing agency called VLG.
They then ask if you’d like to do a call to find out more about the agency’s offerings. Very, very clever.
I didn’t fill out the form to do a call, but minutes later I received a phone call and email asking to set up a call. Very aggressive. I love it.
Doing a call with them on Thursday.
