Well, it’s been a while. I haven’t posted in quite a while, as I’ve been waiting for this very day. See, this is my second day at my new job as marketing manager at Waltham, MA based aprigo.
I started this blog right after the last startup I worked at shut down. The idea was to share what I knew about marketing as it applied specifically to startup internet companies. It was also a nice way to connect with the kind of companies I wanted to work with on a consulting basis. I think the blog worked well in both respects.
Consulting was great, but the opportunity to work at another startup was simply too compelling. I just had to do it, and I am so excited about the challenges of building the marketing organization within a new company. So now it looks like this blog is going to make me put my money where my mouth is by actually doing what I’ve been evangelizing in order to start promoting this company.
But don’t worry. This blog isn’t going to turn into the cheerleading wing of my new company. Instead, I’m going to use this blog to show you what techniques I’m actually employing, what works and what’s not worth the effort. The best part is that I will start writing with more frequency here.
