Excellent Marketing Gimmick: mirRoR Placement

by Nathan W. Burke on March 20, 2009

A few moments ago someone walked into the Aprigo offices with what looked to be a gift. They were looking for the CEO and said they had something for him. Well, it turned out to be the cake you see on the right. They were here celebrating the 5th birthday of Ruby on Rails.

The people were from a company called mirRoR Placement, a recruiting company that only places Rails developers. After explaining who they were and why they were there, they left us a onesheet and a fake ruby. From the onesheet:

Our focus has always been Ruby on Rails.
This has always been our one and only specialty.
We recruit only Rails developers because it is what we know, enjoy and love.

We started as Rails programmers ourselves.
While developing our own web, social, and mobile applications, we fell in love with the Ruby language and Rails framework. Our own experiences and participation in the develioper community have uniquely qualified us to identify and evaluate talented Ruby on Rails Developers for your venture

We made our own recruiting rules.
Clients and candidates alike have commented on the unusually positive experience they’ve had using our recruiting xservices. Since we had no formal training in recruiting, we decided to do things differently. We believed open and honest information was best for employers, developers, and ourselves. No blind resumes.

Very, very cool.

Sure, it was a gimmick. But it was also a real demonstration of their commitment to their specialty. They are really all about Ruby on Rails, and that’s immediately apparent.

Previous post:

Next post: