It’s been a while since my last post here, as I’ve been spending more time walking the walk than talking the talk. That, and I’ve been trying to figure out the line between revealing too much and not adding enough value. I think I’ve found that line (hopefully those aren’t famous last words!), and I’m [...]
Lately I’ve been creating new content over at the Aprigo blog. We were a very stealth mode startup, but since we’re getting ready to release a private beta soon, we’ve started to lift the veil of secrecy. I was talking with a co-worker a few moments ago and was asked the following question:
"So the people [...]
I saw the news today that ImindI, after giving away 1000 invites to their beta on TechCrunch, accidentally deleted all user accounts. Whoops. ImindI’s CEO Adam Lindemann sent out an apology email:
Dear Friends of Imindi,
Yesterday, we were featured on Techcrunch and many of you were kind enough to sign up to the service. Unfortunately, we [...]
On March 24-26 here in Boston, there will be a conference entitled “The Business of Community Networking“. The overview:
We have designed the one marketing event that you can’t afford to miss – a best practice conference to create social networks and measure ROI of online marketing. Help your business interact, network and exchange knowledge using [...]
Folks, you’ve heard of inbound marketing as an idea. It’s the marketing equivalent of fishing vs. hunting. You put out the content, you try to lure people to your site, basically you do all you can to get the customers to come to you. When inbound marketing is done correctly, the business is getting lots [...]
Marta Kagan is a bonafide marketing genius. At least that’s what she calls herself. She’s right.
Marta works for Viximo, the Boston-area virtual goods startup, and the company just released an iPhone app called TrueFlirt. Since Marta is tasked with getting folks to buy the app, she came up with what I think is a pretty [...]
Lately I’ve been noticing a trend: startups that have offered free membership to their sites are now going pay-only. Even sites that have been built on the “freemium” model (free membership with feature limitations or pay memberships with unlimited use) are ditching the “free” part of their offering. While these startups are blaming the free [...]
And the winner of the most convoluted and awkward blog post title of 2009 thus far goes to……….this post.
This morning I was going through a bunch of unread emails, unsubscribing from lists and deleting junk. I then saw an email from a service called Soocial. The email let me know that the service had completed [...]
If user acquisition is the first problem startups face, the second is getting those users to continue to come back and be active on the site. After all the time, money and effort spent to get new users to register, online startups have to go one step further to find ways to turn new users [...]
Last night I made a quick post on Hacker News, asking the following question:
I am curious: what are your biggest PR/Marketing problems as a startup? Is it getting noticed? Getting coverage? Differentiation? What problems are startups having when it comes to marketing?
Looking through the comments I saw the following:
1 point by vaksel 10 hours ago [...]
