Mike Troiano has a new blog and idea called “Scalable Intimacy“, which describes the potential of social media to create real, measurable value for brands. From his manifesto:
Marketing = Scale + Mediocrity
Let’s face it folks… marketing has become what HR used to be, before somebody figured out we were spending more money on people than [...]
Getting your startup noticed is one of the most essential steps in building a successful online brand. You can have the coolest app/site in the world, but if no one knows about it, well, you’re out of luck. Luckily, promoting your startup isn’t the mysterious and magical process some marketers will have you think. When [...]
I love startups. I write about them. I’ve worked at one, and I’m now helping startups get noticed in a crowded space. As a blogger as well as a guy on the inside, I’ve come to understand how important it can be to get coverage in blogs. In covering startups, I’ve come up with a [...]
All new social networks and community-focused services face the same challenge: attracting a loyal user base. Having the latest and greatest facebook+twitter+flickr+whatever is great, but worthless without an active community of users. While there are many different ways to run a user acquisition campaign, this article will focus specifically on using a contest to attract [...]
