About

by Nathan W. Burke

Welcome to MarketingStartups.com, I’m Nathan Burke.

The goal of this site is to share startup marketing strategy, relevant news stories, and to help other marketers. Marketing at a startup is both art and science, and there is no single set of activities and tactics that will work for everyone. This isn’t easy. In this blog, I’ll share what I’ve learned, and hope to help others as I document and experiment.

A little about me

Well, it all started on March 16, 1979 in a small town in Upstate New York…….okay, maybe I won’t go back that far. I went to college at Northeastern University and graduated with a degree in Sociology and Cinema Studies in 2002. After graduating, I joined the Boston-based high tech law firm of Gesmer Updegrove LLP as their webmaster.

Over the years at the firm, I started getting excited about blogging and new media marketing, and launched my own blog, lawfirmblogging.com. With that blog, I was able to share ideas, build a community, and learn more about marketing within the legal community.

I dove head-first into blogging and social media, sold lawfirmblogging.com and made the change to the startup world, joining matchmine in April of 2007. Working at a startup was the most exciting thing possible for me. Late nights, crazy lists of work to do, and a passionate group of dedicated people working toward a shared goal resulted in the perfect job for me.

In October of 2008, matchmine closed its doors, and I opened mine. I consulted for a bit until I joined Waltham-based startup Aprigo in March of 2009. Aprigo then changed to CloudLock, and I stayed until May of 2013.

I then joined Cambridge-based MineralTree, an Accounts Payable automation software startup, where I became VP of Marketing.

In April of 2015, I joined Intralinks, a public company bringing a new, secure collaboration product to companies with extremely sensitive data. 8 months later, I joined Automated Incident Response startup Hexadite, where I currently lead the marketing department.

You can contact me via email at nathan@marketingstartups.com

You can follow me on twitter at @nathanwburke