I’ve just posted two new Marketing positions on LinkedIn, and wanted to describe them here.
Marketing Operations Manager
At MineralTree, we’re a lean Marketing and Sales team, and that means we rely on technology to punch above our weight. We’re looking for the right person to help us keep our data clean, improve workflows and processes, and help us move prospects through the funnel.
About You
Duplicate data bothers you. Smooth workflows and creative automated campaigns make you tick. You’re able to create repeatable processes to update salesforce.com records from other systems either via CSV uploads or via APIs. While that’s going on, you’re simultaneously backing up our WordPress sites, updating plugins, and making sure our email deliverability rate is as high as possible.
Content Marketing Manager
Blog Posts. Social. Buyer’s Guides. Webinars. Whitepapers. Website Pages. You see these simply as types of content to produce in order to reach our ultimate goal: educating people about the benefits of ditching paper checks and making better business payments. You may not be an Accounts Payable expert (I’m not), but you’re resourceful enough to ask the right questions, do the research, and can translate what you learn into compelling benefits, concise copy, and compelling offers. You have a strong belief in repurposing content, and you tie everything you write into our aggressive Sales and Marketing goals.
About You
Distilling complex ideas into clear, concise content is your specialty. You’re technical enough to understand how a product feature works, and you can understand why someone could benefit. You use that understanding to translate product-speak into simple, bold, and compelling content. You take ownership of your responsibilities and need little hands-on supervision, yet are never afraid to ask questions. You’re not shy. You’re constantly testing new ideas and aren’t afraid to fail. Water off a duck’s back.
