Startup Funding
Marketing Data Startup Zaius Raises $6.3M From Matrix Partners – Zaius wants to grab data from disparate sources to provide a better understanding of customers. (via BostInno)
Startup Culture
Startups Have Office Politics, Too – Think you’ll escape office politics by joining a startup? Think again. (via HBR)
Startup Branding
If Your Brand Promises Authenticity, You Better Deliver – What’s worse than being inauthentic? Promising authenticity without delivering. (via HBR)
Startup Ideas
Customer Complaints are a Lousy Source of Startup Ideas – Just because customers complain about something doesn’t make it a viable startup. (via HBR)
Content Marketing
The 3 Step Journey to a Remarkable Piece of Content – Go read this. (Via Copyblogger)
