Startup Marketing Reads: 4/3/2014

by Nathan W. Burke on April 3, 2014

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Funding

Clari, A Mobile-First Predictive Sales Tool, Comes Out Of Stealth With $6M From Sequoia – (via TechCrunch)

Lead Generation

The New Rules of Lead Generation Resemble the Old Rules, Somewhat – (via Entrepreneur)

Messaging

4 Tips for Crafting the Perfect Elevator Pitch (via Entrepreneur)

3 Marketing Truths– Learned the Hard Way (via Inc)

Your Audience Doesn’t Know What it Wants (via CopyBlogger)

How to Turn Bland Text into Sparkling Online Content (via CopyBlogger)

Strategy

Here’s Exactly How To Form A Habit That Sticks (via Business Insider)

The Secrets Of Achieving Breakout Growth – (via Forbes)

Corporate Development 101: What Every Startup Should Know (via OnStartups)

Sales

How You Can Sell Like a Pro and Close More Deals (via Entrepreneur)

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