I had to get my car inspected this afternoon, so I finally had time to fire up my RSS reader to read through today’s news stories. Though it may be April Fool’s, the articles I found were no joke.
Engagement and Conversion
WalkMe raises $11 Million to let you “walk” prospects through your website. Founded in Tel Aviv and based in San Francisco, the company offers “engagement optimization, contextual promotions, advanced cross-selling capabilities, and advanced analytics.” (via VentureBeat)
Boston’s Alignable Raises $4 Million to let Small Businesses Partner and Bundle – The online platform enables small businesses to partner up and market to each other’s customer bases through their email lists and social followings. (Via VentureBeat)
Completely Preventable Ways You’re Sabotaging Landing Page Conversions – Conversion is hard enough. Don’t make it even more difficult. (via Hubspot)
3 Cutting-Edge Examples of Website Personalization Persona and interest-based personalization is the next big thing. And some people are doing it now. (via Hubspot)
Venture Capital
How You Know You’ve Got the Right Startup Model? (via Both Sides of the Table)
Startup Marketing and Branding
What Startups Need To Know About Branding – Mike always puts the importance of the brand in perspective. From the article:
“your brand is the world’s collective emotional response. It’s the envelope for your product’s rational benefits, the emotional value proposition that guides people toward or away from whatever it is you’re selling. And if you think it doesn’t matter, you don’t understand how people make decisions.”
(via Mike Troiano on VentureFizz)
