The fact that I like orange isn’t a surprise. Anything in orange is better than anything in a different color.
So when I was in Staples today and saw a display of wallets, it caught my attention when I saw the orange one. But it was on the other side that made me write a blog post.
When we work on messaging in tech, we always want to position our products in a way that solves problems while differentiating from what’s already out there. And when I saw the back of the packaging for the Big Skinny Wallet, it really resonated.
The messaging points out the problems it solves, and made me believe in its promise. And the fact that it is made in Cambridge, Massachusetts sealed the deal.
Love it.
