I saw this on reddit last week, and found myself using this as an example of how someone at mini creatively apologized for spamming their database.
The letter reads:
Last week you received some emails from us. Hundreds of emails, in some cases. While we love staying in touch, this was unintentional. A server went haywire and the technical glitch has been fixed, but we wanted to make up for any hassle we might have caused.
Nothing says “I’m sorry” quite like flowers and chocolate, so we’ve combined the two and enclosed a chocolate rose. But if you’re allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you’re ever feeling annoyed again, you can de-stress using this particularly squeezable can of spam.
Again, our sincerest apologies for the inconvenience.
Motor on,
The MINI Team
Contrast that with an email I received last week from another online company that unintentionally sent a spam message:
Hi Nathan
Thanks for being a subscriber to emails from the [Company Name]. We appreciate your attention and business and try not to send you wasted emails, instead offering deals or giveaways you want. Sometimes, we (read I) mess up. You were sent the last email by mistake, it was supposed to go only to people who bid on yesterday’s name your price promotion.
Please accept my apologies. To make up for it, here is a picture of my cat, Walter, and a link to enter a watch giveaway for Valentine’s Day.
Valentine’s giveaway: [link to giveaway].
Thanks and Apologies,
Granted, MINI has the resources to buy and send out this package, but it just feels more sincere, and doesn’t ask you to buy a car immediately.
