I’ve been knee-deep in creating content for our new product launch on 10/22 at Gartner Orlando, but thought I’d take a break to do a quick roundup of the latest startup marketing news. Here goes.
- Why Growth Hackers are Taking Over Startup Marketing (technori) – There are two primary reasons startups fail. The first is they create a product no one cares about, a solution that doesn’t meet a need for a large enough market. This is a problem the Lean Startup movement has been working to solve. The second problem is they don’t know how to get customers. While they probably pay attention to traffic, the number of users who sign up, and the amount of revenue they generate, it’s likely they don’t know what happens in between. And even if they do, it’s likely they aren’t sure what to do about it.
- As a startup CEO what is your favorite productivity hack? (reddit.com/r/startups) – A list of how startup CEOs get things done.
- 90 Tips on Preparing for SxSW (SynopsiTV) – I’ve always wanted to go to SxSW, and these are tips on how to make the most of it.
- How to Build a Startup (EP245) – A video from Steve Blank on the basics of Steve Blank’s famous Customer Development process, where entrepreneurs “get out of the building” to gather massive amounts of customer and marketplace feedback, and then use that feedback to continuously iterate and evolve their startup business models, improving the chances of success at every step. It plugs a class. Not sure if it’s any good, but it’s Seve Blank.
- 10 Startup founders speak at MIT, live stream a free one-day event featuring talks by startup founders at MIT’s Kresge Auditorium
- Hours for Equity – a website that matches startups and job seekers… what do you think?
- How to do a great product promo video for less than $200 (Kickoff Labs)
Some awesome startup marketing articles.
