I just received an email about a new startup marketing position at Labtiva in Cambridge:
Labtiva is seeking a talented individual to serve as Marketing Manager to design and implement a wide range of marketing strategies intended to drive user acquisition of ReadCube. While consumer outreach is the main focus of this role, you will also help develop communication materials for other key constituencies including venues, advertisers and agencies. Your background should demonstrate proven success in creating and delivering high-impact consumer Internet marketing programs. The ideal candidate will be comfortable in a fluid start-up environment and will bring an energetic, fun and creative approach to their work.
This job will be based in our headquarters in Cambridge, MA. We offer a competitive compensation package, equity and benefits.
Key Responsibilities
- Design and own marketing strategy and manage day-to-day implementation of programs
- Drive user acquisition, maintain relationships with users
- Identify affiliate and referral marketing opportunities
- Build brand recognition in community
- Manage online advertising, SEO and PPC campaigns
- Identify KPIs and meet them; track results with web analytics and other tools
- Keep tabs on market feedback; hone value proposition
- Oversee PR and Event marketing efforts
- Evangelize ReadCube and Labtiva in the scientific research community
Requirements
- Bachelor’s degree
- 3+ years of relevant experience in a Marketing role, preferably in a software company. Previous startup experience or experience in the sciences or academia would be a huge plus
- Strong analytics skills, creative thinker, and strong business acumen
- Excellent written and verbal communications skills
- Comfortable in a startup environment
About Labtiva
Labtiva is a Cambridge, MA based software company that operates ReadCube, an application that helps researchers manage and discover relevant literature in their fields. We are funded by Digital Science, a division of Macmillan Publishers LTD.
If you’re interested in this position, apply to: m.mctaggart@digital-science.com
