Our company sells security software to the largest Google Apps customers in the world, but every now and then a smaller company with a big name buys our product, and we want to tell the world. Pandora is one of those companies. If you’ve been on the internet in the past few years, it’s likely that you know about Pandora and the Music Genome Project.
We’ve just added Pandora to the long list or customer case studies on CloudLock.com.
I can’t overstate how important case studies are for any startup. I used to think that no one reads them, but they really do, and do so fairly early in the buying process. Customers read case studies to:
- Find out whether companies in similar industries and size have used the product
- See whether reputable companies are willing to endorse what the startup is selling
- Understand if the product was used to solve a specific problem or use case
- Find a balance between what the company says the product can do, and what the customer has really used it for
For us, the Pandora case study is a really nice win. Not only is it a household name, it’s the first case study we have where a customer talks about using a new feature that we just announced. It’s always important to announce what new features you’ve just delivered, but it’s great to have a customer actually talk about their experience using it.
