Just added a new startup marketing job on the shiny new StartupMarketingJobs.com site:
Senior Manager, Acquisition Marketing – Woburn, MA
Job Summary
ByAllAccounts provides financial data aggregation software and services to the financial back-office market. This is an exciting time for the company as we are bringing new technology to the financial services market, our products are proven, our client list expanding, and we are growing!
We are looking for a seasoned Senior Manager, Acquisition Marketing, who will thrive in a fast-growing technology organization.
Reporting to the Vice President, Marketing, the Senior Manager, Acquisition Marketing will drive new business lead acquisition and nurturing by optimizing an inbound marketing process. The ideal candidate will be technology savvy, have deep experience in digital marketing, and be comfortable analyzing data to solve marketing problems. S/he will have strong marketing operations ability and be adept in the day-to-day running of digital marketing processes and projects.
Responsibilities:
- Create campaigns using marketing automation software to generate sufficient qualification-ready leads to reach monthly pipeline creation targets
- Develop and execute a website strategy to maximize lead engagement and conversion through the ByAllAccounts’ website
- Drive our digital and direct response advertising initiatives (media and messaging)
- Develop, manage, implement and measure message /campaign testing
- Troubleshoot and manage the systems required for lead acquisition and nurturing
- Work directly with partners to design and execute innovative joint programs that engage partners’ customers and drive new business
- Manage the growth of byallaccounts.com website, including site navigation and development to increase user engagement. Includes ByAllAccounts’ online partner portal.
- Collaborate with Director of Sales on tracking and reporting of goals and objectives, forecasts, key metrics and definitions of success.
Minimum Requirements:
- Bachelors’ degree or equivalent
- 6+ years of successful experience in acquisition marketing
- 2+ year hands-on experience with e-commerce marketing, with deep expertise acquiring customers through digital channels
- 1+ year hands-on experience using a marketing automation platform to build and execute lead nurturing programs: Marketo preferred. Eloqua and other platforms will be considered.
- Prior channel marketing experience in a B2B environment, preferably in a small company
- Ability to plan and execute SEM and SEO campaigns preferred
- Prior experience developing and using thought leadership content to drive acquisition marketing
- Demonstrated highly-developed communication skills, verbal and written
- Analytical, curious and a strong mix of left and right brain, and a passion for data driven marketing
- Proven track record of success in driving measured Marketing programs and tracking
- Solid organizational skills and ability to meet tight deadlines in an environment of competing priorities
- Experience analyzing and reporting on campaign effectiveness
- Strategic thinker with hands on experience and solid attention to detail
- Entrepreneurial spirit coupled with an intellectual curiosity and drive.
Candidates will be required to pass criminal background and credit checks before hiring, as well as periodically thereafter and must have permanent U.S. work authorization to be considered.
Apply on their web site, or send me your info, and I’ll make sure it gets to the right person. nathan dot burke at gmail dot com.
