Just saw this awesome post from one of my favorite Boston-area marketing guys, Mike Troiano on OnStartups. In the post, entitled “Startup Branding: A Practical Guide for Entrepreneurs“, Mike answers the following:
- What does startup branding really mean for an early-stage company? Is it just picking a name and a logo?
- Any favorite startup examples that they think are particularly clueful about brand and drawing out the right emotional response?
- Speaking of names, how do I pick a great name for my startup? Does it really matter all that much?
- What about logos? Can I just hack something together? Use a crowdsourcing service like 99Designs? Or is that a waste of time?
- Any tips on where to find a great freelance designer for a startup logo? And, what would you consider reasonably priced?
- How do I decide what category my startup falls into? Is it better to find an existing category, or blaze the trail of a new one?
- How much does good branding matter when trying to raise capital? Is smart money really fooled by that kind of this? Will I look foolish for having invested in brandinged in one?
Awesome article, with questions that every startup out there has to answer.
