Just found this on Hacker News and it’s definitely worth sharing. In this video, Rand Fishkin from SEOMoz.org talks about how startups can get traction via inbound marketing.
In the presentation, Fishkin describes the difference between interruption marketing (when marketers distract you from what you want to do in order to sell you stuff) and inbound marketing (where marketers give you the information you need when you’re looking for it).
Here’s the slideshow:
Gaining Traction: Inbound Marketing for Startups
View more presentations from Rand Fishkin
