We (CloudLock) teamed up with Backupify and LTech to offer three top Google Apps Marketplace apps together for one price, and at a big discount. Buying each separately would be $27 per Google Apps user per year, but when purchased together in the bundle, the price is only $9 per Google Apps user per year.
Why A Bundle?
1. Real Estate – Since we are a company that sells a product that is only relevant to Google Apps customers, we’re somewhat limited as to where we can market to potential leads.
One venue is the Google Apps Marketplace, which is a great source of highly qualified leads. The issue here is that we have no control over whether we’re featured on the home page, and we don’t control Google’s search algorithm. Though we’re very highly rated within the security category, there’s not much more we can do there to promote ourselves more.
Aside from the Marketplace, we have our own site(s) which are completely under our control. And adding another site for the Secure Cloud Bundle gives all 3 companies yet another customer acquisition source. It’s another door to get interested people in our (virtual) door.
2. Promotion – This one is a no brainer. When you have three companies working together to promote something, you have three blogs, three twitter accounts, three…..you get it. You have three times the resources to promote the same initiative.
3. Coverage – Getting three companies together to pull off a project like this is getting us coverage, and that’s not something you can get every day as a startup. Unless you’re Google or Facebook, there’s a good chance that the media doesn’t care about the new feature you’ve added to your product. You really have to do something big to get good coverage, and this fit the bill.
4. Revenue – An important part of any business, we want to make money. And offering a deal like this makes it easier to justify the spend if you’re in a small company that is strapped for cash. Even before we “officially” launched the bundle, a handful of companies found the site and bought the bundle.
And now for an image representing the bundle:
What’s In The Bundle
From the press release:
The Secure Cloud Bundle includes the following:
- CloudLock – enterprise-class data protection, access controls and security for any organization looking to retain control of their data while gaining the collaboration and cost-savings benefits of the cloud
- Backupify – secure, automatic daily backups for Google Docs. Backupify provides the peace of mind IT administrators need knowing their data will always be available
- LTech – advanced IT management and end-user capabilities including macros, user templates and email monitoring
