One of my favorite places to read about startups is reddit’s startups subreddit, and today I found a really interesting link. I found a site called Rocket Watcher, which focuses on product marketing for startups by April Dunford.
The post I found was called A Startup Marketing Framework Version 2. From the post:
This Framework makes the assumption that you have a product in market, you feel fairly confident that you have a good fit between your market and your offering and you are ready to invest in lead generation. If you aren’t there yet, there is a lot here that you won’t need to (and more importantly, shouldn’t) worry about yet. Lastly, my background is more Business to Business marketing so like everything else on this site, this has a B2B slant to it. That said, I think most of it is very applicable to a B2C startup.
It’s a very good post, and since I focus more about tactics here, I thought the post was definitely worth sharing for those that are interested in taking a step back to think more about strategy.
