Yesterday I received an email that looked like a mistake. 
Which said:
I wanted to share a great opportunity just released.
Here is a GREAT way to get 250 leads ASAP!
Let me know if you are interested!
The problem? Judy sent this to a list of 125 people, and instead of bcc, she used cc, thus exposing the entire email list to everyone on it.
This kind of thing happens all the time (see TechCrunch’s recent self-effacing article TechCrunch Disrupt Hackathon BCC Fail. We Apologize #TCLeakers). But this is the first time I’ve ever seen someone take advantage of the exposed list to plug a product/service directly. This morning, I received this email:
Good morning.
Sometimes it’s good to take advantage when a sales person yesterday doesn’t BCC her respondents, so here goes:
I’m Paul Mosenson, founder of NuSpark Marketing, a lead generation firm outside Philly. I help clients manage all aspects of traditional and digital strategies. As a former Media Director, I can contribute to traditional media, digital media, search marketing (pay per click and SEO) and social media, and track all of it with analytics.
Our system helps you find customers and customers find you.
Among our core competencies:
- Generating leads via a cost-efficient traditional and digital media strategy, all measured with analytics
- Social media management; how to utilize social media for lead generation
- Review of your website and landing pages; are they optimized for conversions or purchase
- Content marketing; from branding and messaging to white papers, blogs, and articles
- Lead nurturing, lead scoring, and marketing automation; tactics to transform leads into sales with drip campaigns
I’m assuming that those on this list or B2C buyers, so I’ve attached one of my eBooks; How to measure online and offline media with analytics.
All I ask for, is if you’re interested in exploring some or all of my services, that we have a phone conversation. By building a relationship, we can create a win-win partnership.
Below my signature is my bio.
Thank you.
Paul
Paul Mosenson
President
NuSpark Marketing, Lead Generation, Lead Management, Custom Marketing Solutions
So, I’m wondering: Do you see this as clever opportunism or spam? On the one hand, he’s capitalizing on someone else’s mistake. On the other, it’s still an unsolicited commercial message.
BTW: I decided to leave Paul’s information intact, as it seems that he has no problem sharing his contact information with those on the list. As for Judy, she works at a vendor that I’ve talked with before, and therefore I could have unsubscribed from their list.
