If you came here hoping to learn something today, I apologize. This post is much more of a question than answer.
Testimonials, testimonials, testimonials. If you listed to conventional marketing wisdom, they’re good as gold. Testimonials:
- Establish credibility from a third party source
- Show the breadth of paying customers using your app
- Give prospects a relatable reference (“they have a hospital as a customer. I work for a hospital. This might work for me.”)
We spend a lot of time doing case studies, and I really am a convert. I used to have a jaded opinion, thinking that testimonials for a B2B company were the equivalent of the fake testimonials in the back of comic books in ads:
But, apparently they do work. So I’m trying an experiment: I’m adding testimonials at the bottom of my outgoing emails. Here’s what it looks like now:
So what do you think? Too much? Does it make me look like a snake oil salesman? Or Does it add legitimacy?
