On March 24-26 here in Boston, there will be a conference entitled “The Business of Community Networking“. The overview:
We have designed the one marketing event that you can’t afford to miss – a best practice conference to create social networks and measure ROI of online marketing. Help your business interact, network and exchange knowledge using social media, reach new customers and make your performance soar. After three days of premier content delivered by over 25 talented speakers and panelists, you leave with a plan to take your company’s marketing to a whole new level.
I’ll be there covering the event, and the agenda is available here. Some of the sessions planned include:
- Identifying How Personality Drives Word of Mouth Marketing for Your Online Community – How To Develop a Successful Online Community
- Developing a Community Networking Strategy – Steps to Take
- Best Practices in Social Media Strategies
- The Chicken or The Egg: The Real Deal About “Viral” Marketing
- Understanding the Conversation Online Between Consumers – Focusing on Blogging
- Understanding the ROI with Community Marketing
Though I like going to the conferences that focus mainly on tactics and execution, one that is all about measuring ROI is really exciting.
