On Wednesday July 22nd the second meeting of the Boston-area Startup Marketing Meetup Group was held at Aprigo in Waltham. We had two presentations:
Matthew Mamet from PermissionTV gave a presentation on Using Video in Online Marketing (slides | blog post).
Phillip Zannini gave a presentation entitled “Starting Up Is Hard To Do”, as he shared his [...]
I saw the news today that ImindI, after giving away 1000 invites to their beta on TechCrunch, accidentally deleted all user accounts. Whoops. ImindI’s CEO Adam Lindemann sent out an apology email:
Dear Friends of Imindi,
Yesterday, we were featured on Techcrunch and many of you were kind enough to sign up to the service. Unfortunately, we [...]
Folks, you’ve heard of inbound marketing as an idea. It’s the marketing equivalent of fishing vs. hunting. You put out the content, you try to lure people to your site, basically you do all you can to get the customers to come to you. When inbound marketing is done correctly, the business is getting lots [...]
Okay, so I think this is a question of philosophy. It’s really a question of “does it hurt to have it?” Let me back up and actually tell you what I’m talking about.
The “Share this with others” buttons that have become so ubiquitous are actually starting to bother me in certain circumstances. For instance, I [...]
I just read a great article on kottke.org entitled “Does the broken windows theory hold online?” In the post, Jason Kottke examines the theory of broken windows and how it applies to online interactions:
Here’s the 1982 Atlantic article in which the theory was first discussed in a popular forum. (Great article, BTW.)
“At the community level, [...]
Last night I got an email from a old co-worker inviting me to check out SocialMinder, which said:
SocialMinder is an online assistant that helps you maintain relationships with your LinkedIn network.
I thought that you might appreciate a free invitation to the “closed” alpha test of SocialMinder.
SociaMinder:
* Scans your email headers and maps them to your [...]
