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Startups.com - The StackOverflow For Entrepreneurs

It’s lame to call something the x for y, but I can’t help it in this case. Startups.com reminds me of StackOverflow.com and ServerFault.com, both sites that allow IT Pros to ask questions, submit answers, and generally help each other out.
Like those sites, startups.com encourages entrepreneurs to ask questions about anything related to starting, [...]

12 Google Wave Invites- But Wait, There’s A Catch

I was one of the lucky ones that received an early invite to Google Wave, and my first few invites went VERY quickly. I’m happy to invite anyone that wants to try it, but this time I’m adding just one condition.
Help me promote Aprigo NINJA.
The first 12 people that give me good ideas on how [...]

I was on PermissionTV

The nice folks over at PermissionTV asked me to join them on their show on Friday, and the video is available here:

Tonight’s Boston-area Startup Marketing Meetup Group

I just wanted to remind everyone that we’re having our second Boston-area Startup Marketing Meetup here at Aprigo world headquarters in Waltham, MA.
The details:
Wednesday, July 22nd
6:30-8:30 PM
460 Totten Pond Road Suite 660
Waltham, MA
Tonight we have two speakers:
Matthew Mamet, Director of Product Marketing for PermissionTV will be giving a presentation entitled “Using Video To [...]

SEO In The Real World

You know you may have a problem when you see something when driving and think “Wow. That’s a good example of search engine optimization.” You are certain that you have a problem when you then take a photo of said location and blog about it.
The photo:

I apologize for the quality of the image. It was [...]

Boston Area Startup Marketing Meetup: Tomorrow, June 16th

All right, here we go. Tomorrow is the first Boston-Area Startup Marketing Meetup, and here are the details:
6:30-7:00- Networking- Come on in, introduce yourself to other startup marketers, trade business cards, etc.7:00-7:25- Getting Your Startup Noticed Online- Nathan Burke (the guy writing this who has now switched to the third person) will give a presentation [...]

MarketingProfs B-to-B Forum Session 3: Website Development & Analytics: Building the Optimal Website That Delivers Business Results

I just missed the keynote address from Steven Johnson on “The New Models of Innovation”, and it sounds like I really missed a good one. I had to run to the car and feed the meter, and decided to just put it in the garage. Dumb move. I should have stuck around, as Johnson is [...]

Marketing Profs B-to-B Forum Session 2: Developing Robust Online Content to Keep Prospects and Customers Engaged

I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]

How Important Is Comparison?

I was writing a post for one of my other blogs about Software As A Service (SaaS), when something hit me. Let me back up a little bit so I can explain.
When people write about the advantages of software as a service vs. on-premise, installed software, they generally talk about:

Time to value
No up-front costs
No [...]

Is SaaS Consolidation Inevitable?

Sramana Mitra has an article on Forbes.com today predicting that SaaS consolidation is highly likely, and wonders whether that’s a good thing.  From the post:

The global recession, which has forced companies to cut operating costs and streamline information technology operations, has been something of a boon for the software-as-a-service sector, with major companies turning to [...]