It’s been a while since my last post here, as I’ve been spending more time walking the walk than talking the talk. That, and I’ve been trying to figure out the line between revealing too much and not adding enough value. I think I’ve found that line (hopefully those aren’t famous last words!), and I’m [...]
As a startup, does it make sense to study and incorporate what your competition has done, or should you try to chart your own path? It’s one of those sticky subjects I’ve been wrestling with a lot lately.
Taking Advantage Of What Others Have Already Done
On the “pro” side of the argument are the following points:
“If [...]
Last night I attended the Boston Web Innovators meeting and loved the breakout panel “An Entrepreneur’s Guide To Bootstrapping PR” with Mike Troiano, Bob Brown, Scott Kirsner, Peter Kafka and Wade Roush. The one takeaway from the journalists on the panel: Journalists don’t like PR people.
Okay, I admit, that’s probably not fair. It’s not that [...]
On Wednesday July 22nd the second meeting of the Boston-area Startup Marketing Meetup Group was held at Aprigo in Waltham. We had two presentations:
Matthew Mamet from PermissionTV gave a presentation on Using Video in Online Marketing (slides | blog post).
Phillip Zannini gave a presentation entitled “Starting Up Is Hard To Do”, as he shared his [...]
Lately I’ve been creating new content over at the Aprigo blog. We were a very stealth mode startup, but since we’re getting ready to release a private beta soon, we’ve started to lift the veil of secrecy. I was talking with a co-worker a few moments ago and was asked the following question:
"So the people [...]
Last night we held the first Boston-Area Startup Marketing Meetup here at Aprigo’s world headquarters in Waltham. I gave a presentation entitled “Getting Your Startup Noticed Online”. It was mostly tactical and focused on execution and content promotion, with a little bit of strategy sprinkled in.
About one minute in, I noticed a few attendees feverishly [...]
I just missed the keynote address from Steven Johnson on “The New Models of Innovation”, and it sounds like I really missed a good one. I had to run to the car and feed the meter, and decided to just put it in the garage. Dumb move. I should have stuck around, as Johnson is [...]
I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]
All right, here we go. The wireless is working, I’ve got a power strip right next to me, and I’ve consumed about a half gallon of apple juice. Life is most certainly good.
The first session I’m checking out is all about SEO, a topic that has always fascinated me. Here’s the description:
Bringing SEO In-house Without [...]
Happy Monday.
The good people over at MarketingProfs were kind enough to give yours truly a press pass for the 2009 Marketing Profs Business-to-Business Forum here in Boston. So I’ll be checking out all the sessions today and will be covering them on a few of my blogs: Blogstring.com, MarketingStartups.com, and BtoBSaaS.com.
The sessions I think I’ll [...]
