Lately I’ve been creating new content over at the Aprigo blog. We were a very stealth mode startup, but since we’re getting ready to release a private beta soon, we’ve started to lift the veil of secrecy. I was talking with a co-worker a few moments ago and was asked the following question:
"So the people [...]
Last night we held the first Boston-Area Startup Marketing Meetup here at Aprigo’s world headquarters in Waltham. I gave a presentation entitled “Getting Your Startup Noticed Online”. It was mostly tactical and focused on execution and content promotion, with a little bit of strategy sprinkled in.
About one minute in, I noticed a few attendees feverishly [...]
I just missed the keynote address from Steven Johnson on “The New Models of Innovation”, and it sounds like I really missed a good one. I had to run to the car and feed the meter, and decided to just put it in the garage. Dumb move. I should have stuck around, as Johnson is [...]
All right, here we go. The wireless is working, I’ve got a power strip right next to me, and I’ve consumed about a half gallon of apple juice. Life is most certainly good.
The first session I’m checking out is all about SEO, a topic that has always fascinated me. Here’s the description:
Bringing SEO In-house Without [...]
Happy Monday.
The good people over at MarketingProfs were kind enough to give yours truly a press pass for the 2009 Marketing Profs Business-to-Business Forum here in Boston. So I’ll be checking out all the sessions today and will be covering them on a few of my blogs: Blogstring.com, MarketingStartups.com, and BtoBSaaS.com.
The sessions I think I’ll [...]
Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start?
I’ve been in that situation before, and had [...]
On March 24-26 here in Boston, there will be a conference entitled “The Business of Community Networking“. The overview:
We have designed the one marketing event that you can’t afford to miss – a best practice conference to create social networks and measure ROI of online marketing. Help your business interact, network and exchange knowledge using [...]
My article titled Plinky Launches As A Blogger’s Friend, A Marketer’s Dream is now available on Media Bullseye.
Okay, so I think this is a question of philosophy. It’s really a question of “does it hurt to have it?” Let me back up and actually tell you what I’m talking about.
The “Share this with others” buttons that have become so ubiquitous are actually starting to bother me in certain circumstances. For instance, I [...]
Marta Kagan is a bonafide marketing genius. At least that’s what she calls herself. She’s right.
Marta works for Viximo, the Boston-area virtual goods startup, and the company just released an iPhone app called TrueFlirt. Since Marta is tasked with getting folks to buy the app, she came up with what I think is a pretty [...]
