Just added a new startup marketing job on the shiny new StartupMarketingJobs.com site:

Senior Manager, Acquisition Marketing – Woburn, MA

Job Summary

ByAllAccounts provides financial data aggregation software and services to the financial back-office market. This is an exciting time for the company as we are bringing new technology to the financial services market, our products are proven, our client list expanding, and we are growing!

We are looking for a seasoned Senior Manager, Acquisition Marketing, who will thrive in a fast-growing technology organization.

Reporting to the Vice President, Marketing, the Senior Manager, Acquisition Marketing will drive new business lead acquisition and nurturing by optimizing an inbound marketing process. The ideal candidate will be technology savvy, have deep experience in digital marketing, and be comfortable analyzing data to solve marketing problems. S/he will have strong marketing operations ability and be adept in the day-to-day running of digital marketing processes and projects.

Responsibilities:

• Create campaigns using marketing automation software to generate sufficient qualification-ready leads to reach monthly pipeline creation targets
• Develop and execute a website strategy to maximize lead engagement and conversion through the ByAllAccounts’ website
• Drive our digital and direct response advertising initiatives (media and messaging)
• Develop, manage, implement and measure message /campaign testing
• Troubleshoot and manage the systems required for lead acquisition and nurturing
• Work directly with partners to design and execute innovative joint programs that engage partners’ customers and drive new business
• Manage the growth of byallaccounts.com website, including site navigation and development to increase user engagement. Includes ByAllAccounts’ online partner portal.
• Collaborate with Director of Sales on tracking and reporting of goals and objectives, forecasts, key metrics and definitions of success.

Minimum Requirements:

• Bachelors’ degree or equivalent
• 6+ years of successful experience in acquisition marketing
• 2+ year hands-on experience with e-commerce marketing, with deep expertise acquiring customers through digital channels
• 1+ year hands-on experience using a marketing automation platform to build and execute lead nurturing programs: Marketo preferred. Eloqua and other platforms will be considered.
• Prior channel marketing experience in a B2B environment, preferably in a small company
• Ability to plan and execute SEM and SEO campaigns preferred
• Prior experience developing and using thought leadership content to drive acquisition marketing
• Demonstrated highly-developed communication skills, verbal and written
• Analytical, curious and a strong mix of left and right brain, and a passion for data driven marketing
• Proven track record of success in driving measured Marketing programs and tracking
• Solid organizational skills and ability to meet tight deadlines in an environment of competing priorities
• Experience analyzing and reporting on campaign effectiveness
• Strategic thinker with hands on experience and solid attention to detail
• Entrepreneurial spirit coupled with an intellectual curiosity and drive.

Candidates will be required to pass criminal background and credit checks before hiring, as well as periodically thereafter and must have permanent U.S. work authorization to be considered.

Apply on their web site, or send me your info, and I’ll make sure it gets to the right person. nathan dot burke at gmail dot com.

Just got an email from a Boston-area startup looking for a channel marketing manager, and posted it on the brand new (and likely soon to be neglected) startupmarketingjobs.com. But since the site is less than 10 minutes old, I thought posting it here might be a better idea. I’m not going to give up the name of the company, but can say that the person in charge is awesome to work with, and it will be a lot of fun. Trust me on that.

The details:

Channel Marketing Manager – Boston

Hot start-up in Boston’s North End is hiring a Channel Marketing Manager. In this role, you will have the opportunity to be strategic, creative and client-facing, while embracing the roll-up-your-sleeves goodness of a rapidly growing, well-funded start-up company. You’ll have ownership for our affiliate program, which boasts over 100 client partners to-date, and drives revenue for the company by engaging partners to sell our service to their customers. Your role is an exciting blend of channel strategy, relationship management and program execution. You may be coming up with a new idea for a partner campaign one minute and then designing a landing page or trade show layout the next. Each day brings new challenges and you need to be up for the challenge of  juggling a wide variety of priorities while managing your deadlines and getting it done.  Your ability to build strong relationships with partners, convey your ideas, build a plan and execute will make you successful, along with a healthy dose of ambition, project management expertise and dev/design chops.

As Channel Marketing Manager, you will:

• Lead all affiliate marketing initiatives for the company
• Drive revenue and assets under management by optimizing partnerships and defining creative ways for partners to sell our service
• Project manage a wide variety of programs in order to meet aggressive business goals
• Design and develop partner marketing materials including print collateral, online marketing assets, webinars, videos, live events including seminars and large-scale tradeshows, videos and much more
• Lead all partner relationships and communications including kick-off calls, regular email communications and ongoing meetings
• Work closely with internal sales team on all new partnerships and provide regular communications to sales to keep them up-to-date
• Influence internal resources to get programs executed in an efficient way while delivering high-quality work
• Plan and manage small and large-scale partner events including webinars, live seminars and tradeshows
• Juggle a significant number of tasks at one time with tremendous organization, focus, positive energy and flawless attention to detail
• Execute a wide variety of projects in support of affiliate partnerships, including: copywriting, online and offline design, collateral production and customization, report generation, portal management and whatever else comes your way

If you have the following skills, we want you:

• 5+ years online marketing, integrated marketing, channel marketing experience
• Bachelor’s degree/MBA preferred
• Experience working with clients, building partnerships and operating in a client-facing role
• Proficiency in writing promotional copy
• Strong event planning expertise and knowledge of trade show logistics
• Organizational skills and ability to multitask with great attention to quality and detail
• Ability to create strong relationships, lead and influence others to get the job done
• Strong design skills with ability to execute design vision
• Ambitious and motivated to deliver great work, help our clients and build a successful company
• Data-driven marketer who knows how to test and measure
• Articulate communicator who can professionally represent our company and who knows how to listen to what the customer needs and then communicate the plan to get it done
• Creative thinker who can build channel programs and strategic offers while being execution-focused, managing deadlines and making it happen
• Knowledge of HTML required
• Experience using Adobe Creative Suite (Photoshop, Illustrator, Indesign) required
• Video editing experience a plus (Final Cut, iMovie, Screenflow)
• Design production experience (trade show booth graphics, online banners, print collateral) required
• Knowledge of content management systems and CRMs helpful

Send your info to me at nathan dot burke at gmail dot com, and I’ll forward it on to the right person.

My monthly column for VentureFizz is back. This month, I take a first look at peddl, an MIT Media Lab startup. From the post:

When it comes to buying and selling secondhand things, there have been few technological innovations after the garage sale and Craig’s List. But a new startup called peddl is using its MIT Media Lab brainpower to use a combination of a mobile app, hyperlocal, and new market models to make it easier to broadcast the idea that “I have this” and “I want this” to prospective local buyers and sellers.

The story starts at the MIT Media Lab, where Tony DeVincenzi, a creative director, Matthew Blackshaw, a Yale graduate and former Microsoft employee, and Dávid Lakatos, a Hungarian national and particle physicist work on experimental computer interaction projects. They came up with an idea 6 months ago to come up with a software application that could have a large outreach and would solve a problem that many people have: easily buying and selling secondhand things to people around us, with “people around us” meaning hyperlocal.

For the full article, see “First Look: peddl”

My latest column for VentureFizz, First Look: Fundraise.com is now available. This month I talked with Nate Drouin, founder of fundraise.com to discuss how he got the idea for his online giving startup, what differentiates fundraise.com from its competitors, and what’s coming soon. Oh, I also was able to sneak in a Horatio Alger reference, which has always been a goal of mine. Check that off the list.

My latest column for Venture Fizz is now live. This month I talked with Springpad CEO Jeff Janer in First Look: Springpad.

Just about everyone has an idea that they’d love to turn into a startup. But how do you find the right co-founder(s) to get started?

Recently two new sites have launched (or have launched betas) with exactly that problem in mind.

The first one is called fowndr, which is currently in invite-only beta. From their site:

Fowndr brings together founders, co-founders and investors from all over the world to share ideas, thoughts, link, get feedback and even share files.

Once you become a part of the network you can start building relationships with like-minded entrepreneurs, form private networks, post comments, and share files with the wider network.

There’s a lively conversation thread on Hacker News about fownder, where commenters are debating the choice of the site’s name, the definition of a “founder”, and the development of cliques in the startup community.

The second is called StartupCrave, which is currently open for registration for early adopters. I spoke with StartupCrave’s founder, Dan Cote to see what his site is all about.

At its core, StartupCrave is a place for people to find co-founders, employees, funding, etc. to start an internet business. Dan Cote describes the site as “specifically focused on internet entrepreneurs that know they need someone else to get going.”

The Marketing Challenge

As is the case with any site that depends on a quantity of users and content to provide value, both fowndr and startupcrave face the “chicken and egg” problem. Since there are very few users to start with, there’s little value. Since there’s little value, there’s little incentive to sign up.

Fowndr and StartupCrave have taken different approaches to try to solve the chicken and egg problem and boost registration.

Fowndr has gone with the “request invite” method of pre-launch demand generation. They’ve decided to target sites like Hacker News and Reddit’s /startups subreddit to create initial demand.

StartupCrave instead is offering free registration for its (eventual) paid membership services:

Those that sign up for StartupCrave during the beta become “Pro-level members for life”.

StartupCrave was created to solve the problem Cote faced: as a marketing guy, he had plenty of startup ideas, but lacked the technical background to make those ideas happen. He met StartupCrave’s co-founder a year ago while working on another idea, and decided to create a site that helps would-be entrepreneurs share ideas and find a complimentary business partner.

My monthly column, First Look, is now available at VentureFizz.com. This month, I took a look at spreadable, a word-of-mouth app to send referrals to a company’s site.

My second monthly column for VentureFizz is now live. “First Look: Marginize” is a look at how VC Ziad Sultan took his pet project from a nights and weekend activity to a seed round.

My first monthly column for VentureFizz, First Look: xtra xtra has just been published. Each month I’ll be writing a column featuring new startups in the Boston area.

If you have a startup you’d like to see reviewed in the First Look column, please let me know by sending an email to me at nathan dot burke at gmail dot com.