Lately I’ve been creating new content over at the Aprigo blog. We were a very stealth mode startup, but since we’re getting ready to release a private beta soon, we’ve started to lift the veil of secrecy. I was talking with a co-worker a few moments ago and was asked the following question:
"So the people [...]
I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]
Happy Monday.
The good people over at MarketingProfs were kind enough to give yours truly a press pass for the 2009 Marketing Profs Business-to-Business Forum here in Boston. So I’ll be checking out all the sessions today and will be covering them on a few of my blogs: Blogstring.com, MarketingStartups.com, and BtoBSaaS.com.
The sessions I think I’ll [...]
Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start?
I’ve been in that situation before, and had [...]
Okay, so I think this is a question of philosophy. It’s really a question of “does it hurt to have it?” Let me back up and actually tell you what I’m talking about.
The “Share this with others” buttons that have become so ubiquitous are actually starting to bother me in certain circumstances. For instance, I [...]
Ted Dziuba, the blogger most well known for the awesome Uncov blog has a great post about corporate blogging on his personal blog called "It’s All About The Page Rank Stupid." As always, Ted leads off with a strongly worded opening:
If you’re running an online business and have hired a consultant who tells you that [...]
I have a confession to make: I’m a blogtalkradio fanboy. Yep. It’s true. Since I started using it, I haven’t shut up about it. When I did a presentation at podcamp Boston last year, blogtalkradio was one of my tips on building an audience for the content you create.
With that confession out of the way, [...]
Getting your startup noticed is one of the most essential steps in building a successful online brand. You can have the coolest app/site in the world, but if no one knows about it, well, you’re out of luck. Luckily, promoting your startup isn’t the mysterious and magical process some marketers will have you think. When [...]
I just read a great article on kottke.org entitled “Does the broken windows theory hold online?” In the post, Jason Kottke examines the theory of broken windows and how it applies to online interactions:
Here’s the 1982 Atlantic article in which the theory was first discussed in a popular forum. (Great article, BTW.)
“At the community level, [...]
It’s a terrible day here in Boston, and I’ve run out of shows on my DVR. So, I thought I’d actually get back to the keyboard and do something productive. As you probably already know, the mashable Open Web Awards nominees have been named, and voting goes until Wednesday, December 3rd, 2008.
Here are the [...]
