Wanted: Marketing Manager At Waltham Startup

by Nathan W. Burke on June 11, 2010

Well this is kind of awesome. The first job post here on marketingstartups.com, and it’s for a marketing job at Aprigo. So if you (or someone you can recommend) are the person I’m describing in the following job description, get in touch with me at marketing@aprigo.com ASAP.

Here’s the listing:

We’re a Waltham-based Software As A Service startup looking to add a marketing superstar to our small, yet awesome team.

The ideal candidate was born to thrive in a startup environment and thinks that ridiculous deadlines, endless “to-do” lists, and huge challenges are the reasons to wake up in the morning. If you’re all for committees, task forces, long meetings, corporate buzzwords, strict job responsibilities and no pressure….well, this won’t be for you.

We’re building a marketing machine to bring in highly qualified leads for our product, which is aimed at IT Managers in mid-market companies, and we’re looking for just the right person to help us fuel it. Some of the requirements include:

  • Energy- Yeah, we know. Every job listing asks for an “energetic self starter”, but we mean it.
  • Writing- This is HUGE. This job requires mad writing skills.
  • Motivation- The whole “not my job” thing doesn’t fly here, as we’re all trying to make our company take off.
  • Organization- Program management and organizational skills are arguably the most important aspects of this job. You should be a master of the spreadsheet and help us stay disciplined with all our marketing activities.
  • Tech Saavy- We’re a tech startup, so having a strong tech background certainly helps. We’re not necessarily looking for a subject matter expert that knows everything there is to know about storage tiering and data governance. We’re looking for someone that can understand the topics relevant to us and write about them intelligently.

Some of the responsibilities include:

  • Product Mktg- Creating collateral to drive sales including whitepapers, data sheets and other product collateral
  • Adwords- Creating ads for and managing our Google PPC efforts
  • LGP- Managing lead guarantee programs
  • Program Mgmt- Organizing integrated marketing programs, scheduling and planning events and owning the marketing calendar
  • Outbound mktg- Owning the outbound side of our marketing campaigns including lists, email blasts, etc.
  • Co-Marketing- Coming up with creative co-marketing opportunities with complimentary companies
  • Email Newsletter- Producing our monthly email newsletter that does not yet exist
  • Written Case studies- Writing case studies based on interviews with our customers

If this is you, we want to hear from you ASAP. Email us at marketing@aprigo.com with the following info:

  1. Who are you, and what have you done that makes you perfect for this role?
  2. Let’s pretend you’ve got the job. Briefly explain your plan of action based on the above responsibilities.
  3. What’s a good example of your writing style?
  4. Tell us about yourself. What do you like to do? What web sites do you visit on a daily basis? Just give us an idea about who you are (not just bullets on a resume)

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