12 Google Wave Invites- But Wait, There’s A Catch

by Nathan W. Burke on October 29, 2009

I was one of the lucky ones that received an early invite to Google Wave, and my first few invites went VERY quickly. I’m happy to invite anyone that wants to try it, but this time I’m adding just one condition.

Help me promote Aprigo NINJA.

The first 12 people that give me good ideas on how to promote NINJA will get an invite.

Here’s the deal: Aprigo NINJA is a free SaaS IT Management application that we released into private beta in late September. The app helps IT professionals in mid-size companies better manage their massive file growth. So I’m looking for fresh ideas on how to promote NINJA to exactly the right people it will help out. I mean, it’s free, so there’s not a lot of risk there.

Here’s what we’ve done so far:

  • Sponsored a contest on StorageMonkeys
  • Got coverage in a few industry blogs like PCMag.com
  • Added NINJA to free download sites like Tucows.com
  • Ran our own Sysadmin Appreciation Day contest

And of course, we’ve promoted on twitter, facebook, our blog, etc.

So aside from these, I’d love to hear your ideas on how to promote Aprigo NINJA to IT Pros in mid-size companies. Thanks!

{ 5 comments }

Natalie L October 29, 2009 at 2:27 pm

A good idea would be to promote this application would be to give free try outs to start-up companies or small businesses. The best advertising I’ve found has been by word of mouth. Give out 20-30 copies to some local or national businesses, with an agreement that if they like the application, they will forward your information on to at least 5-10 other local companies or business partners.

Nathan W. Burke October 29, 2009 at 2:33 pm

Natalie- Thanks. the software is free, so we’re giving it away to anyone. We’ve been encouraging our users to spread the word, but I think you’re right…we need to do more to get people to tell others. DM me at @nathanwburke with your email address and I’ll send you a wave invite.

Josh Bob October 29, 2009 at 2:43 pm

How are you not playing up the name? I’d be creating branded ninja throwing stars (cardboard or card stock) and giving them out at IT events.

Heck, I’d be going to a conference DRESSED as a ninja and doing that.

Nathan W. Burke October 29, 2009 at 2:45 pm

Hey!
Not a bad idea as long as I’m not the one that has to dress up! I think the branded throwing star idea is awesome. I love it.

abhishek October 31, 2009 at 5:17 pm

Sadly the term “free” is killing the growth of free/open source software,A common apprehension is that free software are not well supported. Packaging it with support service is more important.
few suggestion.
1.add it to wikipedia under the the File Management Category,trust me the tool search starts here :-)
2.Have comparison charts on net, when people have options in free software ,they need a brainfeeding about which one is better.
3. Have low bandwidth demo available on net
4. Sale solutions along with services
Regards
abhshk

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