http://marketingstartups.com/2008/10/21/using-social-media-tools-to-promote-a-user-acquisition-campaign/ Helping Startups Spread The Word Mon, 04 Apr 2011 18:22:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://marketingstartups.com/2008/10/21/using-social-media-tools-to-promote-a-user-acquisition-campaign/#comment-58 10 Tips On Attacking The Chicken and Egg Problem: New Users Won’t Sign Up Because No One Is There - marketingstartups.com- Startup Marketing- Mon, 15 Dec 2008 20:01:47 +0000 http://marketingstartups.com/?p=22#comment-58 [...] Run A Contest- Sure, this one might be cheating, but it can work. If you have the ability to give something of value away, go for it. Run a weekly contest where you give away something to one of your users. Use the credit system and give people one credit for signing up, one for every friend they get to sign up, and for predefined goals (uploading a video, etc). Sure, you’re baiting them to sign up with a prize, but you’re also getting them to try out your features in order to gain additional chances to win. For more information on using a contest to promote a user acquisition campaign, see my post “Using Social Media Tools To Promote A User Acquisition Campaign“. [...] [...] Run A Contest- Sure, this one might be cheating, but it can work. If you have the ability to give something of value away, go for it. Run a weekly contest where you give away something to one of your users. Use the credit system and give people one credit for signing up, one for every friend they get to sign up, and for predefined goals (uploading a video, etc). Sure, you’re baiting them to sign up with a prize, but you’re also getting them to try out your features in order to gain additional chances to win. For more information on using a contest to promote a user acquisition campaign, see my post “Using Social Media Tools To Promote A User Acquisition Campaign“. [...]

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